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Connecting you with your customer
What’s On today?
Facebook has over 600 million users worldwide – that makes Facebook the most visited website in the world. We wanted to find a way to marry this networking technology with What’s On for the benefit of both our readers and our advertisers.
The very essence of What’s On is the timeliness of the information we publish, and we want to increase this so that our readers can avail of daily updates, offers and information in an even more dynamic way.
A Virtual Marketplace
Thanks to our new Fan page, readers of What’s On will immediately be able to see what daily special offers are available to them via their smartphone or web connection. Offers can be as creative as hourly sales, competitions, product reveals, limited time offers to accommodation special offers, daily food specials and so on. We also plan to engage our readers in conversation by inviting their questions. You can be a part of this conversation too - see Connecting you to the visitor.
How do I make use of this?
It’s easy, once you’re an advertiser with What’s On and presuming you’re on Facebook, all you have to do is to become a ‘Fan’ by clicking the ‘Like’ button of the What’s On Connemara Fan page and you can start posting your special offers and great ideas there. If you’re not sure how to do this, don’t worry, we can help.
Promoting our Fan Page
How will visitors find out about our new Fan page? We will promote this feature directly within our fortnightly guide, so with every copy of What’s On that’s picked up, visitors will be encouraged to visit our Fan page. With 6,000 copies circulating fortnightly, this will present an excellent opportunity for the visitor to ask a question and for the advertiser to communicate directly with their potential customer.
Connecting you to the visitor
Our Fan page will be a platform for advertisers to engage with visitors and vice versa, allowing visitors to get meaningful responses to their enquiries, for example; Visitor: Where can I eat Killary Mussels? What’s On Advertiser: Why look no further than my restaurant! Visitor: Where can I buy walking socks? What’s On Advertiser: We stock a wide variety of walking socks, this brand is on sale now, buy 2 and I’ll give you
the 3rd pair free!
The point of this, is that you get to communicate with the customer there and then, you get the sale, and the visitor gets their question answered – it’s a win-win situation! And of course we satisfy our goal to provide even more timely information. This will be an amazing and powerful extension to your advertising campaign with What’s On. By harnessing traditional means and leveraging this powerful networking technology, you will be able to communicate with your customer on a level you thought not possible before.
An Online Tourist Office
Our new Fan page will be like an online tourist office and a virtual marketplace all in one! It will provide the perfect platform to inform the visitor with up-to-the-minute info and will act as a bridge between you and the customer. More info email:
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What's On ® 